Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Sunday, 23 February 2014

Man Runs a Loop-the-Loop (in Hodges' model - discuss?)

INTERPERSONAL : SCIENCES
humanistic ------------------------------------------- mechanistic
SOCIOLOGY : POLITICAL
individual






group - population

Saturday, 11 January 2014

moon, resources and Materialism


INTERPERSONAL : SCIENCES
humanistic ------------------------------------------- mechanistic
SOCIOLOGY : POLITICAL

individual
http://southbanklondon.com/republic-of-the-moon


group - population

Republic of the Moon
http://southbanklondon.com/republic-of-the-moon
(I missed this when it was in Liverpool!)

Additional links:

NASA Releases New Earthrise Simulation Video

UNODA: Treaty on Principles Governing the Activities of States in the Exploration and Use of Outer Space, including the Moon and Other Celestial Bodies
http://disarmament.un.org/treaties/t/outer_space/text

UNOOSA: 34/68. Agreement Governing the Activities of States on the Moon and Other Celestial Bodies
http://www.oosa.unvienna.org/oosa/SpaceLaw/gares/html/gares_34_0068.html

Images:
Leonid Tishkov, Personal Moon - Republic of the Moon
http://www.artscatalyst.org/projects/detail/republic_of_the_moon_Liverpool/

Omega Speedmaster Moonwatch -
http://www.omegawatches.com/collection/speedmaster/moonwatch/anniversary-limited-series/31130423099002


Sunday, 24 March 2013

Society (global trends?) that diminishes the greatest gifts

Last December 15th -16th Harry Eyres' column The Slow Lane in the FT Weekend (p.24) pointed me to the New Economic Forum's pamphlet entitled The New Materialism. Mr Eyres wrote about the The most precious gifts and the fact that things do not last like they used to. Quality lies in things that last, things that are worth repairing and repairable.

The piece prompted me to think back about some of the children's toys. Very gratefully received as gifts, guilt sprung when more of an impulse (impelled) buy: what about the amount of plastic, the oil, the probable lack of longevity in use, the longevity in decay and the some-other-where of waste and disposal?

Recall then the joys of the wooden train set, with non-toxic paint... The toy flung aside as the cardboard box is tossed, turned and crawled into and puzzled about. The reflection took me around a few towns too, the pound shops. It's good when you really can afford to make a choice about what you buy, about quality. The hammer, clearly not ready for hand: unbalanced once home. I'm not saying all 'cheap' screwdrivers are the same, but the slightest amount of torque and the handle is undone. Probably the one cheap find and sometimes free are the watchmaker's screwdriver sets. Eye-saving when the screw on the side of my glasses comes loose and the lens falls out on something soft thus far.

All the mass production and lack of love and care invested in making things - the loss of true craft, as Mr Eyres points out, makes me wonder whether this also pollutes the way we value our health.

Like so much advertising - conditioning - we recognize the true significance of what is happening only when forced to and we ourselves suffer a failure and 'break' in some way, to some degree.

This issue is provoking various responses. An example being Beck's Song Reader, an album released solely as sheet music.

http://www.ft.com/cms/s/2/0b4a2066-06f8-11e2-92b5-00144feabdc0.html#axzz2NyOTAcgA 

Monday, 12 December 2011

Blogging, social media (sins) and advertising

Every day I receive emails offering guest posts, press releases relating to journal papers, or would I like to conduct interviews with various leaders of their respective fields, people who have also appeared on CNN and other high-end media.

To those who make these requests I have two struggles: firstly the topics whilst frequently concerned with 'health' they are not necessarily suitable for W2tQ; and secondly I do not have time to conduct interviews. This may change, but as things stand not any time soon.

So ... to people who do get in touch - thank you for your interest and recognition of the profile and work here on W2tQ. I greatly appreciate the support of existing paid link partners and seek new partnerships. 

On this topic I posted on the LinkedIn group Social Media Today which I've expanded here, a reply to Courtney Seiter who asked:

What's the worst social media sin?
I'm working on a blog post about ways you can be a "social tool." What's your biggest pet peeve?

It depends on whether you're asking this of corporate users or individuals? As an individual or corporate user assuming that if you build something - they will come - you will have a 'community' is probably the biggest sin.

This is a key concern here. Just because you create a new website that includes what users need - stimulating content (indicative care concepts for care assessment, planning and evaluation...?), content that is relevant and makes users productive does not mean it will work as a community.

Many people in many forums have identified this already. It's important to learn from any existing readers, subscribers, and contacts you have to learn what people, your potential users want. Market research wins! There's no excuse for not being able to do this with the virtual tools available. And as my Drupal friends have stated (and since Szeged 2008) get something out there!

Courtney wonders about how you can be a social tool. Ultimately, it's about being a catalyst, creating a site that connects people (nurses, students) so that a community might emerge. A community that is not 'yours', but a self-sustaining force. (That said, there is always a need for maintenance of online communities - social media.)

My sin is not having an email newsletter, but in defence W2tQ is a newsletter of sorts.

Another consideration is how far do you spread the social media effort? Invites still come in for new social media initiatives, but I make a mental note of the name yet stay focused. My social media  portfolio is full.

More specifically though what is the primary message? An obvious point perhaps; but is it about a product, values. purpose, ideology, change? What are the secondary messages that flow from this? How do these relate to your existing media footprint?

If your business model is distributed public relations are those individual efforts on behalf of clients actually causing damage? Can that affect a company's ranking? Sometimes less is more. ... 

How will you respond when there is a pull on the (fishing) line? How do you measure success? How will you cope if you find you have a catch: a fishing net full? Well you never know. Are you ready to respond?